{"id":151243,"date":"2022-04-06T19:37:09","date_gmt":"2022-04-06T23:37:09","guid":{"rendered":"https:\/\/digital58.com.ve\/site\/?p=151243"},"modified":"2022-04-06T19:37:09","modified_gmt":"2022-04-06T23:37:09","slug":"polar-light-mix-llega-al-mercado-con-refrescantes-sabores-citricos-a-naranja-parchita-y-toronja","status":"publish","type":"post","link":"https:\/\/digital58.com.ve\/site\/2022\/04\/06\/polar-light-mix-llega-al-mercado-con-refrescantes-sabores-citricos-a-naranja-parchita-y-toronja\/","title":{"rendered":"Polar Light Mix llega al mercado con refrescantes sabores c\u00edtricos a naranja, parchita y toronja"},"content":{"rendered":"<p><a href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-151244\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3.jpg 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3-300x200.jpg 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3-768x512.jpg 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3-720x480.jpg 720w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-3-480x320.jpg 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>El nuevo producto se presenta en una pr\u00e1ctica botella desechable de 355 ml, vestida con una colorida etiqueta que destaca la frescura de cada sabor y con una tapa corona con el logo de Polar Light Mix.<\/p>\n<p><strong>Maracaibo, Zulia, Venezuela, 06 de abril de 2022 (ND58).-<\/strong> Polar Light dinamiza el segmento ligero del mercado cervecero en Venezuela con la inclusi\u00f3n en su portafolio de las nuevas Polar Light Mix, una innovadora propuesta con refrescantes sabores c\u00edtricos de naranja, parchita y toronja que ofrece a los consumidores elevar el disfrute de los momentos de calor, playa y rumba.<\/p>\n<p>\u00abPolar Light Mix es una novedosa extensi\u00f3n de l\u00ednea que hereda el car\u00e1cter refrescante de nuestra tradicional Polar Light e incorpora modernidad, dinamismo e innovaci\u00f3n a los encuentros de buena vibra y actitud positiva entre panas\u00bb, explic\u00f3 el gerente de Segmento Suave de Cervecer\u00eda Polar, Gustavo M\u00e9ndez.<\/p>\n<p>El vocero se\u00f1al\u00f3 que la elaboraci\u00f3n de las cervezas Polar Light Mix persigue consentir el paladar de hombres y mujeres que se identifican con estilos de vida modernos y que siempre exploran nuevas alternativas para disfrutar.<\/p>\n<p><a href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-151245\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2.jpg 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2-300x200.jpg 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2-768x512.jpg 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2-720x480.jpg 720w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-2-480x320.jpg 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/>\n\u00abSe trata de cervezas refrescantes, elaboradas sobre la base de Polar Light, con notas c\u00edtricas y aromas arm\u00f3nicos, equilibrados entre las frutas y la cerveza\u00bb, indic\u00f3 Gustavo M\u00e9ndez.<\/p>\n<p>Desde las primeras semanas de abril estar\u00e1 disponible en todo el territorio nacional, con \u00e9nfasis en las zonas costeras, donde se reforzar\u00e1 la habitual conexi\u00f3n de la marca con las ocasiones de disfrute y diversi\u00f3n en la playa.<\/p>\n<p>Durante la presentaci\u00f3n a la prensa, la gerente de Marca Polar Light, Ver\u00f3nica M\u00e9ndez, declar\u00f3 que la campa\u00f1a de lanzamiento ser\u00e1 impulsada a trav\u00e9s de un amplio despliegue de contenidos en medios digitales, promociones en puntos de venta y actividades con foco en degustaci\u00f3n, para dar a conocer a los consumidores los atributos de las nuevas Polar Light Mix.<\/p>\n<p><a href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-151246\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix.jpg 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-300x200.jpg 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-768x512.jpg 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-720x480.jpg 720w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2022\/04\/polar-light-mix-480x320.jpg 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/>\nAsimismo, anunci\u00f3 que la marca tendr\u00e1 una importante participaci\u00f3n como patrocinante principal del festival Sunset Roll que se realizar\u00e1 en Puerto La Cruz el 15 y 16 de abril. \u00abSer\u00e1 una oportunidad \u00fanica para que las m\u00e1s de 6.000 personas que asistir\u00e1n al evento disfruten en exclusiva de Polar Light Mix\u00bb.<\/p>\n<p>\u00abSe trata de cervezas extra refrescantes, perfectas para degustar en zonas de calor como la playa y que por su bajo contenido alcoh\u00f3lico permiten prolongar el disfrute. Estas tres cervezas tienen un ligero dulzor, acidez y amargor fino, elegante y pasajero, que convierte a Polar Light Mix de naranja, parchita y toronja en nuevas opciones para divertirse y refrescarse\u00bb, dijo la representante de la marca.<\/p>\n<p>La estrategia comunicacional, que se efectuar\u00e1 a trav\u00e9s de @polarlightve en redes sociales, incluye alianzas con influenciadores, sorteos de material promocional y entradas para el festival Sunset Roll, adem\u00e1s del desarrollo de un filtro en Instagram propio de la marca, entre otras sorpresas.<\/p>\n<p><strong>Redacci\u00f3n ND58 <\/strong><br \/>\n<strong>Edici\u00f3n: Villasmil, Henry<\/strong><br \/>\n<strong>Gr\u00e1ficas: Cortes\u00eda<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p><div class=\"luyzk69f65407b8771\" ><p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/noticiasdigital58\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter size-full wp-image-125363\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2021\/04\/banner-telegram-web-2021.png\" alt=\"\" width=\"600\" height=\"90\" \/><\/a><\/p><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.luyzk69f65407b8771 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.luyzk69f65407b8771 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.luyzk69f65407b8771 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.luyzk69f65407b8771 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.luyzk69f65407b8771 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>El nuevo producto se presenta en una pr\u00e1ctica botella desechable de 355 ml, vestida con una colorida etiqueta que destaca<\/p>\n","protected":false},"author":1,"featured_media":151246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_uag_custom_page_level_css":"","footnotes":""},"categories":[5409],"tags":[267,10073,60,233,2914,28057,32],"class_list":["post-151243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociales","tag-alimentos-y-bebidas","tag-cervezas","tag-lanzamientos","tag-nacionales","tag-polar-light","tag-polar-light-mix","tag-venezuela"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Polar Light Mix llega al mercado con refrescantes sabores c\u00edtricos a naranja, parchita y toronja<\/title>\n<meta name=\"description\" content=\"Sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital58.com.ve\/site\/2022\/04\/06\/polar-light-mix-llega-al-mercado-con-refrescantes-sabores-citricos-a-naranja-parchita-y-toronja\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polar Light Mix llega al mercado con refrescantes sabores c\u00edtricos a naranja, parchita y toronja\" \/>\n<meta property=\"og:description\" content=\"Sociales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital58.com.ve\/site\/2022\/04\/06\/polar-light-mix-llega-al-mercado-con-refrescantes-sabores-citricos-a-naranja-parchita-y-toronja\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias Digital58\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T23:37:09+00:00\" \/>\n<meta property=\"og:image\" 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