{"id":165226,"date":"2023-04-25T18:16:26","date_gmt":"2023-04-25T22:16:26","guid":{"rendered":"https:\/\/digital58.com.ve\/site\/?p=165226"},"modified":"2023-04-25T18:16:26","modified_gmt":"2023-04-25T22:16:26","slug":"mavesa-renueva-la-imagen-de-su-amplio-portafolio-de-productos","status":"publish","type":"post","link":"https:\/\/digital58.com.ve\/site\/2023\/04\/25\/mavesa-renueva-la-imagen-de-su-amplio-portafolio-de-productos\/","title":{"rendered":"Mavesa renueva la imagen de su amplio portafolio de productos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-165230 aligncenter\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO-1000x1000.png\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO-1000x1000.png 1000w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO-300x300.png 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO-150x150.png 150w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO-768x768.png 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-TODO-USO.png 1320w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>El rico sabor de <a href=\"http:\/\/www.instagram.com\/mavesavzla\">Mavesa<\/a> ha estado presente por m\u00e1s de 70 a\u00f1os en la mesa de los venezolanos y ahora renueva la imagen de su amplio portafolio de margarina, mayonesa y vinagre, para ofrecer a sus consumidores productos con empaques adaptados a las tendencias de dise\u00f1o del mercado, manteniendo su rico sabor de siempre.<\/p>\n<p><strong>Caracas, DC, Venezuela, 25 de abril de 2023 (ND58).-<\/strong> \u00abEstamos muy contentos con este cambio de imagen, porque estamos seguros de que permitir\u00e1 consolidar el liderazgo de la marca Mavesa en todas las categor\u00edas en las que participa\u00bb, dijo Katiana Ferreira, gerente de Grupo de Marcas.<br \/>\nEl dise\u00f1o de la nueva imagen, realizado por la agencia Nasa, capta de una forma creativa e innovadora la identidad de Mavesa como marca emblem\u00e1tica del mercado venezolano y mantiene elementos de tradici\u00f3n que garantizan el sabor y la calidad de siempre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-165235 aligncenter\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1-1000x556.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1-1000x556.jpg 1000w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1-300x167.jpg 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1-768x427.jpg 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1-800x445.jpg 800w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/Mavesa-Polar-1-1.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u00abEn estudios realizados, nuestros consumidores valoran el cambio y catalogan la imagen como innovadora, y a su vez expresan que conserva elementos de tradici\u00f3n y arraigo de la marca. Adem\u00e1s, este cambio de imagen permite identificar claramente la nueva segmentaci\u00f3n del portafolio en funci\u00f3n a los h\u00e1bitos, usos y necesidades del consumidor\u00bb, coment\u00f3 Ferreira.<\/p>\n<p><strong>La llegada de la nueva imagen a los puntos de venta comenz\u00f3 con la margarina Mavesa en presentaci\u00f3n de 250 gramos y 500 gramos. <\/strong>Progresivamente, se incorporar\u00e1n al mercado las dem\u00e1s presentaciones de margarina, as\u00ed como de mayonesa y vinagre.<\/p>\n<p>Ferreira destac\u00f3 que el portafolio de margarinas de Mavesa es totalmente libre de grasas trans y en el caso de su presentaci\u00f3n Mavesa Ligera se suman otros atributos como 50 por ciento menos calor\u00edas y libre de lactosa, beneficios altamente valorados por los consumidores que cuidan su bienestar y el de su familia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-165232 aligncenter\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON-1000x1000.png\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON-1000x1000.png 1000w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON-300x300.png 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON-150x150.png 150w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON-768x768.png 768w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/04\/AF-MARGARINA-CHIFFON.png 1320w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>La estrategia de comunicaci\u00f3n contempla una amplia campa\u00f1a comunicacional, a cargo de la agencia de publicidad ZEA BBDO, y ejecuci\u00f3n de la casa productora Whisky Films, adem\u00e1s de Black Cat como productora fotogr\u00e1fica.<\/p>\n<p>La campa\u00f1a incluye una pieza audiovisual para televisi\u00f3n abierta y por cable, medios exteriores y un despliegue digital a trav\u00e9s de redes sociales, a cargo de la agencia digital BOOM. Adem\u00e1s, en puntos de venta a escala nacional, los consumidores disfrutar\u00e1n de promociones y materiales que dar\u00e1n a conocer la nueva imagen de la marca.<\/p>\n<p>Para saber m\u00e1s sobre las pr\u00f3ximas novedades de Mavesa, se invita a estar atentos a sus publicaciones en plataformas digitales: @mavesavzla en Instagram y Facebook.<\/p><div class=\"gpddt6aa4733a9af99\" ><p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/noticiasdigital58\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter size-full wp-image-125363\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2021\/04\/banner-telegram-web-2021.png\" alt=\"\" width=\"600\" height=\"90\" \/><\/a><\/p><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gpddt6aa4733a9af99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gpddt6aa4733a9af99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gpddt6aa4733a9af99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gpddt6aa4733a9af99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gpddt6aa4733a9af99 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<p class=\"p1\"><b>Redacci\u00f3n ND58 | NDP\u00a0<\/b><br \/>\n<b>Edici\u00f3n: \u00c1\u00f1ez, Caren\u00a0<\/b><br \/>\n<b>Gr\u00e1fica: Cortes\u00eda <\/b><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>El rico sabor de Mavesa ha estado presente por m\u00e1s de 70 a\u00f1os en la mesa de los venezolanos y<\/p>\n","protected":false},"author":39,"featured_media":165235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_uag_custom_page_level_css":"","footnotes":""},"categories":[5486,5403],"tags":[3277,29,487,31159,776,233,31158,32],"class_list":["post-165226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomia","category-otros","tag-alimentos-polar","tag-caracas","tag-lanzamiento","tag-mavesa","tag-mercadeo","tag-nacionales","tag-nueva-imagen","tag-venezuela"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mavesa renueva la imagen de su amplio portafolio de productos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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