{"id":167338,"date":"2023-06-05T12:31:17","date_gmt":"2023-06-05T16:31:17","guid":{"rendered":"https:\/\/digital58.com.ve\/site\/?p=167338"},"modified":"2023-06-05T12:31:17","modified_gmt":"2023-06-05T16:31:17","slug":"los-ingresos-publicitarios-de-twitter-en-estados-unidos-se-desploman","status":"publish","type":"post","link":"https:\/\/digital58.com.ve\/site\/2023\/06\/05\/los-ingresos-publicitarios-de-twitter-en-estados-unidos-se-desploman\/","title":{"rendered":"Los ingresos publicitarios de Twitter en Estados Unidos se desploman"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-167253\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2023\/06\/twitter-001-1000x563.webp\" alt=\"\" width=\"800\" height=\"450\" \/>Los ingresos publicitarios de Twitter en Estados Unidos se desploman en cantidades preocupantes debido a los constantes y pol\u00e9micos cambios en la red social desde que Elon Musk tom\u00f3 el mando y comenz\u00f3 a detectarse un aumento de discursos de odio en la plataforma.<\/p>\n<p><strong>Nueva York, Nueva York, Estados Unidos 05 de junio de 2023 (ND58).-<\/strong> Los ingresos publicitarios de Twitter en EE.UU. desde el 1 de abril hasta la primera semana de mayo fueron de 88 millones de d\u00f3lares (82.429.481 euros), un 59 por ciento menos que el a\u00f1o anterior, seg\u00fan The New York Times.<\/p>\n<p>El medio, que accedi\u00f3 a documentos internos de la empresa, se\u00f1ala que la compa\u00f1\u00eda ha estado regularmente por debajo de sus proyecciones de ventas semanales en Estados Unidos, a veces hasta en un 30 por ciento.<\/p>\n<p>Adem\u00e1s, la compa\u00f1\u00eda pronostic\u00f3 que sus ingresos publicitarios en EE.UU. este mes mostrar\u00e1n cifras un 56 por ciento m\u00e1s bajas cada semana en comparaci\u00f3n con hace un a\u00f1o.<\/p>\n<p>De acuerdo con el rotativo, al personal de ventas de anuncios de Twitter le preocupa que los anunciantes se retiren debido al aumento del discurso de odio y la pornograf\u00eda en la red social, as\u00ed como por m\u00e1s anuncios de juegos de apuestas en l\u00ednea y productos relacionados con el consumo de marihuana en la plataforma.<\/p>\n<p>Estos problemas pronto ser\u00e1n responsabilidad de Linda Yaccarino, exejecutiva de NBCUniversal a quien Elon Musk nombr\u00f3 directora ejecutiva de Twitter el mes pasado y, seg\u00fan la prensa especializada, se espera que tome posesi\u00f3n este lunes.<\/p>\n<p>Por su parte, el due\u00f1o de la red social, Musk, dijo que el negocio publicitario de Twitter estaba en alza, que casi \u00abtodos los anunciantes han regresado\u00bb y que la empresa pronto podr\u00eda volverse rentable.<\/p>\n<p>La publicidad es crucial para Twitter, ya que los anuncios antes de la llegada de Musk representaban el 90 por ciento de los ingresos de la empresa.<\/p><div class=\"givjf6a06e3dfb621d\" ><p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/noticiasdigital58\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter size-full wp-image-125363\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2021\/04\/banner-telegram-web-2021.png\" alt=\"\" width=\"600\" height=\"90\" \/><\/a><\/p><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.givjf6a06e3dfb621d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.givjf6a06e3dfb621d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.givjf6a06e3dfb621d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.givjf6a06e3dfb621d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.givjf6a06e3dfb621d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<p class=\"p1\"><b>Redacci\u00f3n ND58 | EFE<\/b><br \/>\n<b>Edici\u00f3n: \u00c1\u00f1ez, Caren\u00a0<\/b><br \/>\n<b>Gr\u00e1fica: Cortes\u00eda <\/b><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Los ingresos publicitarios de Twitter en Estados Unidos se desploman en cantidades preocupantes debido a los constantes y pol\u00e9micos cambios<\/p>\n","protected":false},"author":39,"featured_media":167253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_uag_custom_page_level_css":"","footnotes":""},"categories":[16451],"tags":[25525,12740,17508,8,5340,378],"class_list":["post-167338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo","tag-caida","tag-ee-uu","tag-elon-musk","tag-internacionales","tag-publicidad","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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