{"id":192390,"date":"2025-11-19T16:17:10","date_gmt":"2025-11-19T20:17:10","guid":{"rendered":"https:\/\/digital58.com.ve\/site\/?p=192390"},"modified":"2025-11-19T16:17:10","modified_gmt":"2025-11-19T20:17:10","slug":"polar-pilsen-estrena-la-cava-del-oso-en-maracaibo","status":"publish","type":"post","link":"https:\/\/digital58.com.ve\/site\/2025\/11\/19\/polar-pilsen-estrena-la-cava-del-oso-en-maracaibo\/","title":{"rendered":"Polar Pilsen estrena \u00abLa Cava del Oso\u00bb en Maracaibo"},"content":{"rendered":"<p><a class=\"keychainify-checked\" href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-2.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-192392 size-full\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-2.webp\" alt=\"La marca Polar Pilsen present\u00f3 este noviembre en Maracaibo, durante la Feria de la Chinita, su nueva plataforma de entretenimiento denominada \u00abLa Cava del Oso\u00bb. La actividad busc\u00f3 reforzar su v\u00ednculo con el p\u00fablico mediante una experiencia sensorial \u00fanica que celebra la identidad venezolana.\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-2.webp 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-2-300x200.webp 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-2-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<blockquote><p>La cervecera present\u00f3 una experiencia inmersiva durante la Feria de la Chinita\u00a0 2025 para conectar con sus consumidores.<\/p><\/blockquote>\n<p><strong>Maracaibo, Zulia, Venezuela, 19 de noviembre de 2025 (ND58).-<\/strong> La marca Polar Pilsen present\u00f3 este noviembre en Maracaibo, durante la Feria de la Chinita, su nueva plataforma de entretenimiento denominada \u00abLa Cava del Oso\u00bb. La actividad busc\u00f3 reforzar su v\u00ednculo con el p\u00fablico mediante una experiencia sensorial \u00fanica que celebra la identidad venezolana.<\/p>\n<p>Polar Pilsen inaugur\u00f3 su novedosa plataforma, \u00abLa Cava del Oso\u00bb, en el marco de la celebraci\u00f3n de la Feria de la Chinita en Maracaibo. La iniciativa form\u00f3 parte de una estrategia de la marca para consolidar su cercan\u00eda con los consumidores.<\/p>\n<p>La experiencia se dise\u00f1\u00f3 como un ritual inmersivo que representaba el momento m\u00e1s esperado de la noche. El acceso se lograba al superar un reto en la instalaci\u00f3n teatral denominada La Bodega Polar.<\/p>\n<p><a class=\"keychainify-checked\" href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-3.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-192391\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-3.webp\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-3.webp 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-3-300x200.webp 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-3-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<h2>El fr\u00edo se enciende cuando todos lo sienten<\/h2>\n<p>Este concepto central simbolizaba la b\u00fasqueda del \u00abMomento Pilsen\u00bb. Quienes consegu\u00edan ingresar eran transportados a una atm\u00f3sfera \u00fanica creada para generar expectativa.<\/p>\n<p>El gerente de marca territorio, Ram\u00f3n Flores, explic\u00f3 que el objetivo era \u00abagradecer la preferencia y generar ese espacio de alegr\u00eda y disfrute entre panas, que es la esencia de Polar Pilsen\u00bb.<\/p>\n<p>A\u00f1adi\u00f3 que la Feria de la Chinita fue el marco ideal para esta celebraci\u00f3n sensorial.<\/p>\n<p><a class=\"keychainify-checked\" href=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-1.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-192393\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-1.webp\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-1.webp 900w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-1-300x200.webp 300w, https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2025\/11\/cava-polar-25-1-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<h2>Una estrategia de conexi\u00f3n con el consumidor<\/h2>\n<p>La activaci\u00f3n refuerza el posicionamiento de la marca como un elemento central en las celebraciones venezolanas. La empresa busca mantenerse presente en los principales eventos culturales y feriales del pa\u00eds.<\/p>\n<p>Los interesados pueden conocer m\u00e1s detalles sobre \u00abLa Cava del Oso\u00bb y futuras activaciones siguiendo la cuenta oficial de la marca en la red social Instagram: <strong><a class=\"keychainify-checked\" href=\"https:\/\/www.instagram.com\/polarpilsen\/\" target=\"_blank\" rel=\"noopener\">@polarpilsen<\/a><\/strong>.<\/p>\n<p>La marca contin\u00faa su recorrido por el territorio nacional.<\/p>\n<p><strong>Sala de redacci\u00f3n ND58<\/strong><br \/>\n<strong>Edici\u00f3n: Villasmil, Henry<\/strong><br \/>\n<strong>Gr\u00e1ficas: Cortes\u00eda<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p><div class=\"esivx6a2cfa16153c7\" ><p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/noticiasdigital58\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter size-full wp-image-125363\" src=\"https:\/\/digital58.com.ve\/site\/wp-content\/uploads\/2021\/04\/banner-telegram-web-2021.png\" alt=\"\" width=\"600\" height=\"90\" \/><\/a><\/p><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.esivx6a2cfa16153c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.esivx6a2cfa16153c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.esivx6a2cfa16153c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.esivx6a2cfa16153c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.esivx6a2cfa16153c7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>La cervecera present\u00f3 una experiencia inmersiva durante la Feria de la Chinita\u00a0 2025 para conectar con sus consumidores. Maracaibo, Zulia,<\/p>\n","protected":false},"author":1,"featured_media":192391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_uag_custom_page_level_css":"","footnotes":""},"categories":[34131,5409],"tags":[1217,35287,35618,73,233,4647,2354,761],"class_list":["post-192390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","category-sociales","tag-empresas-polar","tag-feria-de-la-chinita-2025","tag-la-cava-del-oso","tag-maracaibo","tag-nacionales","tag-polar-pilsen","tag-regionales","tag-zulia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Polar Pilsen estrena \u00abLa Cava del Oso\u00bb en Maracaibo<\/title>\n<meta name=\"description\" content=\"Polar Pilsen estren\u00f3 \u00abLa 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